Jeep History
A Timeless Tale of Adventure
On July 15, 1941, the former Willys-Overland Co. signed a contract with the U.S. War Department to begin production of the first military Jeep vehicle. Jeep's core values are embodied in every Jeep vehicle's DNA. Throughout history, Jeep vehicle owners have learned that Go Anywhere. Do Anything. is a way of life, not just a slogan. The Jeep badge stands for more than a brand. In truth, it's a badge of honor. Eighty years later, Jeep thrives worldwide with a product lineup that continues to expand into new segments, a caring community of global customers, and the use of 4xe electric vehicle technology as the natural evolution of 80 years of capability leadership. Explore our legendary lineup, then create your own timeless story.
1940 - 1950
Born in the heat of battle, the Go Anywhere. Do Anything. Jeep 4x4 emerged as a hero to thousands of Allied soldiers worldwide. The equally heroic civilian Jeep vehicles of the 1940s firmly established the Jeep Brand as the undisputed leader in 4x4 technology. The 1950s saw the rise of the recreation vehicle and engineering superiority. Grass-roots enthusiasts helped launch Jeep Jamborees and took the original freedom machine to new heights in sales, thanks to seven unique models.
1960-1970
The All-New Jeep Wagoneer represented unparalleled refinement and innovation. Prestige and individuality ruled the day. The Jeep lineup grew to include 14 work, play, recreation, and luxuriously capable transportation models. Jeep's 4x4 leadership continues in the 70s with the introduction of the first full-time 4x4 system. The sporty 2-door full-size Cherokee sweeps the 4x4 of the Year awards. Six models help elevate sales to all-time highs.
1980-1990
The all-new Jeep Cherokee helped revolutionize the 4x4 market. The mighty Cherokee introduced many industry firsts, including the first compact 4-door SUV, the first UniFrame construction, and the first full-time 4x4 system with shift-on-the-fly capability. In 1993 the all-new Jeep Grand Cherokee set a new industry benchmark thanks to its unique balance of on and off-road capability. The super-capable Wrangler with its new coil suspension was introduced in 1997. Finally, in 1999 the new Grand Cherokee was marketed as the most capable SUV ever.
2000-2010
The radical 2003 Jeep Wrangler Rubicon was the most capable vehicle ever produced by Jeep. A new 4-door Wrangler took the industry by storm. The Compass and Patriot were the first Jeep vehicles to reach the small cross-utility segment. The Jeep Brand resonated with consumers around the world as global sales increased to their highest point in its over 75-year history, with 1.41 million units sold worldwide in 2016. Strategic launches of the all-new Grand Cherokee, Renegade, Compass, and the legendary Wrangler contributed significantly to the Brand's success.
2020 - Present
Jeep began this decade by reflecting the different needs of adventure lovers, bringing back a classic, and introducing future-facing technology. The momentum started in 2019 when Jeep re-introduced the Jeep Gladiator pickup and entered the new decade with a bang by launching the first-ever three-row Jeep Grand Cherokee L, the mighty Jeep Wrangler Rubicon 392, and two of the many upcoming future-facing plug-in hybrid electric vehicles. In 2022 Jeep introduced the all-new Jeep Wrangler 4xe and the two-row Jeep Grand Cherokee 4xe. In addition, the redesigned Wagoneer and Grand Wagoneer take the premium SUV class into uncharted territories of style, comfort, and adventure. While the new Jeep Compass comes complete with experience-enhancing interior and capability upgrades.
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Just like Jeep, National Dodge Chrysler Jeep Ram is rich in history. We have proudly served our community for years and have been committed to providing fantastic customer experiences ever science our doors first opened. We believe that while perfection in sales may not always be possible, perfection in integrity, honesty, and care is always our goal.
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